A group of children wearing helmets practices skateboarding on a court in an urban setting. Tall buildings and trees surround the scene.

The adidas Foundation

Photo by: Spyros Champ - Free Movement Skateboarding's activities in Athens.

UNITING COMMUNITIES THROUGH SPORT

A boy in a pink T-shirt and blue pants balances a soccer ball in the air outdoors, with a cityscape and hills visible in the background under a clear sky.

Bonyan’s activities in Turkey.

Our
Vision


Our vision is a world where everyone has the opportunity to experience the transformative power of sport, fostering a healthier, more inclusive, and sustainable future for all.


We believe that sport has the power to unlock unexpected solutions that otherwise may have seemed impossible in the face of conflict, inequality, discrimination, and the climate crisis. By using sport as a vehicle for social change, we can challenge harmful prejudices and build a more inclusive, compassionate world where everyone, regardless of their background, can participate, compete, and thrive.

Our
Mission


Our mission is to unite communities through sport, driving social change for people and the planet.


We are convinced that sport, physical activity, and active play can contribute to making the world a better place, so we want to ensure that as many people as possible around the world have the opportunity to benefit from them. This is our contribution to solving some of the most pressing social and environmental issues facing the world today.

A group of children some in red and some in orange jerseys huddle together on a sandy field. Buses and trees are visible in the background.

Fútbol con Corazón’s activities in Colombia.

Our Focus

We organize our work across three focus areas – People, Planet, and Relief – and implement our efforts through several programs. Through our program portfolio, we aim to support our partner organizations to further strengthen their organizational capacity by providing access to resources and trainings that will continue to support their work beyond the period of our financial support.

Our Activities

A core part of our identity at the adidas Foundation is that we are more than just a grant-making organization which receives funds, distributes them to others, and collects reports in return. We will employ a variety of methods to achieve our mission, including the following:

01

Partnership development

02

Evaluation and research

03

Advocacy

04

Engaging communities

Spotlight

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Integrity line

adidas Foundation gGmbH

Managing Director

Amtsgericht Fürth:

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