A group of diverse hands touch a colorful, graffiti-covered ball, symbolizing unity and cooperation.

About Us

Photo by Gottfried Evers in 2018  - “Hands on Ball“.

About
the adidas
Foundation

The adidas Foundation has been established as a non-profit limited liability company (gGmbH) under German law, with our headquarters in Germany. As an independent entity that continues to foster a strong relationship with our founding company, we operate completely autonomously and are not owned or governed by adidas AG. The adidas Stiftung, which was also established in 2023 as  an independent non-profit entity, is the sole shareholder of the adidas Foundation. Find out more about our governance structure here.

With our work, we want to strengthen adidas' efforts in the areas of fighting discrimination, sport for development and access to sport while engaging people in the challenges of tackling climate change and its implications for the places we play. By deepening and broadening the three focus areas of adidas’ community work - people, planet, and relief - we work towards our core mission and vision: uniting communities and ensuring that as many people as possible around the world can benefit from the transformative power of sport.


The primary source of our funding is currently adidas AG. While grateful for this initial funding, we will continue to seek the support of other donors and co-funders to ensure long term financial stability and enhance our ability to support a broader range of initiatives which will ultimately create even greater impact. All financial resources received will be used to enable the Foundation's work as outlined in our activities.

Our Values Guide Every Step Forward

Integrity

We follow the principles of Fair Play, as outlined in our Code of Conduct, to ensure we act with integrity in our day-to-day work.

Responsibility

We take responsibility for the choices we make, the way we conduct ourselves, and the outcomes of our actions.

Curiosity

We approach our work with open mindsets which fuel dialogue, learning, and innovation.

Joy

We love the game and celebrate the power of sport and physical activity to create joy for all.

Collaboration

We believe in the power of collective action to support the communities we work with.

Interested in joining the
team?

We are uniting communities through sport. Would you like to join our team? We greatly value diversity in our team and strongly encourage applicants from all backgrounds to apply, especially those whose unique perspectives and experiences can help us achieve our mission. Discover opportunities that match your skills and passions and take the next step by applying online.


You will be forwarded to our external career site, hosted by the recruitment platform Personio. As an organization dedicated to fostering a more equitable world, please note that we also ensure fairness and a level playing field for all interested individuals by only accepting applications through our career site, not engaging in individual conversations with candidates outside of our standard hiring processes.

Governance

The adidas Foundation has been established as an independent non-profit limited liability company (gGmbH) under German law. The sole shareholder of the adidas Foundation is the adidas Stiftung, which is also an independent non-profit entity. The primary source of funding for the adidas Foundation is currently adidas AG.

Board of Directors

Board of Directors brings together passionate leaders in sport, philanthropy, and social impact. Led by a former Olympic athlete and longtime advocate for youth sports, our board includes international development experts.

ANNUAL REPORT

We're proud to share our first-ever Annual Report for 2024 highlighting the story of how our organization began and where we are heading. Learn about our initial partnership milestones and early achievements and get a clear view of our governance structure and guiding values.

Ethics &
Safeguarding

We are guided by our values and deeply committed to integrity and responsibility. This is why we prioritize safeguarding, the protection of children's rights, and respecting the rights of everyone we interact with.

Policies &
Guidelines

Our policies and guidelines help ensure we maintain integrity and professionalism in all our actions. Here you can find a collection of policies and guidelines which we follow along our journey of uniting communities through sport.

Archive

Repository capturing the organization's transformative journey, housing carefully curated past projects, impactful stories, open letters, and news.

Get in touch

Integrity line

adidas Foundation gGmbH

Managing Director

Amtsgericht Fürth:

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