Our Vision

A boy in a pink T-shirt and blue pants balances a soccer ball in the air outdoors, with a cityscape and hills visible in the background under a clear sky.

Bonyan’s activities in Turkey.

Our vision is a world where everyone has the opportunity to experience the transformative power of sport, fostering a healthier, more inclusive, and sustainable future for all.


We believe that sport has the power to unlock unexpected solutions that otherwise may have seemed impossible in the face of conflict, inequality, discrimination, and the climate crisis. We work towards a world in which all people have access to the transformational power of sport and physical activity to change lives and create a brighter future for both people and planet.


By using sport as a vehicle for social change, we can challenge harmful prejudices and build a more inclusive, compassionate world where everyone, regardless of their background, can participate, compete, and thrive.


By promoting sport as a vehicle for social change, we aim to improve people’s development, health, and well-being.

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adidas Foundation gGmbH

Managing Director

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